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Last week, Uber announced plans to begin testing the first-ever commercial application of food delivery by drone in high-density urban areas, joining companies like Amazon and Google that are seeking to make unmanned commercial deliveries using the same technology. After a fleet of 25 delivery robots from the Bay Area start-up Starship Technologies descended on George Mason University's campus in January, campus officials recorded a spike in breakfast orders.ĭuring the first day of deliveries at GMU, the machines were flooded by so many dinner orders that school officials had to pull the plug, shutting off orders so that robots weren't operating late into the night, far behind schedule. On college campuses around the country, food deliveries via robot are becoming an increasingly common sight.

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The human delivery driver may soon become a relic of the past as technology companies rush to automate food-delivery, which remains a modern-day gold mine of sorts. The company claims the narrow frame gives the vehicle more space to navigate around obstructions and a few more feet of safety buffer to avoid a collision if someone pulls out of a driveway suddenly or steps out from between parked cars. With a narrow frame about half the width and half the weight of a typical car, Nuro's vehicles lack seats, steering wheels or room for human occupants. Nuro's partnership with Domino's initially will be limited to a single location and will begin in the fall.

The company deployed its grocery delivery service in Houston in March. Nuro's latest challenge will be limited to customers who place online orders in Houston, a sprawling metropolis crisscrossed by traffic-clogged highways. Now the Silicon Valley start-up's autonomous, unmanned vehicles - which resemble a giant pill bug on wheels and can reach 25 mph as they operate on major roadways alongside cars - have announced plans for a new mission: delivering Domino's pizzas to customers. Customers can choose to opt in to the service when they place their order.For months now, the robotics company Nuro has been using electric, self-driving vehicles to deliver groceries to Kroger customers in Phoenix and Houston. The service is currently only available at one location in Houston on select dates and times, the website said. “Customers who place a prepaid order on from the participating Domino’s location can choose to have their pizza delivered by Nuro’s R2 robot – the first completely self-driving, occupantless on-road vehicle with a regulatory approval by the U.S. “Domino’s and Nuro have officially launched the world’s first fully autonomous pizza delivery service to select customers in Houston,” the website said. They anticipate the testing phase in the Houston market will help them learn the best ways to use self-driving technology in the pizza delivery business, the website continues.

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“However, after 35 years of practice in avoiding the Noid, we’re pretty confident we know how to defeat it.”ĭomino’s Is Testing Self-Driving Delivery From One Location in Houston, Texasĭomino’s recently partnered with robotics company Nuro to test fully autonomous pizza delivery in Houston, Texas, becoming the first quick-service United States restaurant to do so, according to the Domino’s website. “The Noid is Domino’s oldest and most famous villain, and the pizza delivery testing we’re doing with Nuro’s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return,” said Kate Trumbull, Domino’s vice president of advertising, in the press release. The company has decades of experience, and has learned how to avoid “The Noid.” Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, which begin airing today, trying to thwart the advanced technology of Nuro’s R2 robot, a completely autonomous, occupantless on-road vehicle, out on a pizza delivery.īut there’s no reason to fear, the press release continues. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. (NYSE: DPZ), the largest pizza company in the world based on global retail sales, has always had one nemesis: the Noid – an antihero that has been trying to prevent great pizza delivery since 1986. “The Noid” first began appearing in the company’s promotional materials in 1986, the company said.ĭomino’s Pizza Inc. The ads featuring “The Noid” began airing April 26, 2021, after their nemesis took a long hiatus. “The Noid,” the antihero of Domino’s pizza, has returned to the company’s ads, and now he is trying to prevent the company’s new delivery vehicles from making their rounds, according to a Domino’s press release.

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